Solar
The roofer is talking to your next customer right now.
Pipley builds referral relationships with the roofers, realtors, and electricians whose customers are already at a decision point, and books those meetings for you. One solar company per territory. Nothing for you to manage.
Outbound lead generation for solar companies is the practice of building referral relationships with the trades and professionals who reach homeowners at the moment solar becomes practical, rather than paying for shared consumer leads. The highest-value targets are roofing contractors doing full replacements, realtors and inspectors working with new homeowners, and electricians performing panel upgrades. Each of those signals a home that is physically and financially ready for solar.
The referral map
Who actually sends this work.
Most companies in this industry have two or three relationships that feed them steadily. Those were usually an accident. We map the whole category and build the rest of it on purpose.
Roofing contractors
A full reroof is the single best moment to add solar, because the mounting work is already happening.
Roofers get asked about solar constantly and usually have no one to send it to.
Realtors & home inspectors
New homeowners make improvement decisions in their first year, and inspectors flag aging systems.
Realtors want to look useful after closing. A trusted referral does that for free.
Electricians & general contractors
Panel upgrades and major remodels reveal exactly which homes have the capacity for solar.
The electrician already knows the answer to the hardest qualifying question.
What we learned the hard way
Why most outbound in this industry fails.
Three failure modes account for nearly every stalled campaign we have seen. Each one is fixable, and each one is invisible until it has already burned a domain.
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Buying shared consumer leads
Solar leads are resold aggressively, which means the homeowner has fielded six calls before yours and the conversation starts hostile. A roofer's referral arrives warm, qualified, and single-threaded. Building the referrer takes longer and lasts far longer.
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Enterprise mail gateways
Large national firms run gateways like Mimecast, Barracuda, and Proofpoint that reject cold mail no matter how clean the list is. Bounce rates climb, the sending domain takes the damage, and the campaign is dead before anyone reads a message. The fix is targeting independent firms of roughly one to fifty people, which is where the referral relationship was always going to come from anyway.
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Sending from your real domain
Outreach from your primary domain puts your actual business email at risk. One bad campaign can affect whether your quotes and invoices reach the inbox. We send only from separate domains built and warmed for the purpose, never yours.
How it works
Four steps, and you run none of them.
Map
We define your territory and build a verified list of the right people inside it.
Write
AI personalizes every message to the individual recipient, in your voice. Never a generic blast.
Send
Dedicated warmed domains send and follow up automatically. Your primary domain is never touched.
Book
Qualified replies land as meetings on your calendar. You show up and build the relationship.
Live in about 14 days. Most of that is the inbox warmup that protects deliverability, and it runs in the background while we build everything else.
Pricing
One client per territory. Always.
Month to month after the first 90 days. No long contract. A competitor cannot buy in behind you, and every meeting booked in your market goes to you.
$750 one-time setup
- 2 dedicated sending domains
- 4 warmed inboxes
- 1 AI-personalized sequence
- ~580 new prospects / month
- 14 days to first send
$1,500 one-time setup
- 3 dedicated sending domains
- 9 warmed inboxes
- Deeper monthly optimization
- ~1,200 new prospects / month
- 14 days to first send
Discounted as territories stack
- A dedicated campaign per market
- Exclusive rights to every territory
- One dashboard across all locations
- One monthly readout
Prospect volumes are planning estimates based on typical outbound benchmarks. Actual results vary by territory, list depth, and offer.
Questions
Good to know.
Are you cold-calling homeowners?
No. Pipley does not contact consumers. We reach the roofers, realtors, inspectors, and electricians whose customers are already at a solar decision point.
Do roofers actually want to refer solar?
Many do. Roofers field solar questions they cannot answer and lose nothing by pointing the homeowner somewhere reliable. Pipley makes that introduction and, where you want one, sets up a reciprocal referral arrangement so the value runs both directions.
Do you work with more than one company in my market?
No. Pipley sells one client per category, per territory. A competitor cannot buy in behind you, and every meeting booked in your territory goes to you.
Will this hurt our email reputation?
No. We send from separate domains we set up for you, never your primary domain, so your real email is always protected.
What if it does not work?
We are month to month after the first 90 days, with no long contract. We optimize every month and you can leave anytime.
Do we have to do anything?
Very little. We handle the build and the sending. You take the meetings that land on your calendar.
Own your territory before someone else does.
Book a short call. We will map your market, show you how many referral partners are in it, and have your engine live within two weeks.