What outbound costs
The real monthly cost of each way to get new business meetings, and who ends up doing the work.
| Option | Typical cost | What you get |
|---|---|---|
| Hire a salesperson | $3,500 to $5,000+ per month | Plus payroll, benefits, tools and weeks of ramp before the first meeting. You manage them. Who does the work: You |
| Buy the tools yourself | $200+ per month | List data, sending software and inboxes. You learn them, write the copy, and manage deliverability. Who does the work: You |
| CRM and marketing platform | $500 to $2,000+ per month | Plus $3,000 to $12,000 onboarding. Someone on staff still has to run outreach. Who does the work: You |
| Enterprise contact database | $15,000 to $40,000+ per year | Gives you data, not outreach. Someone still sends the emails. Who does the work: You |
| Managed outbound agency | $2,500 to $10,000 per month | Done for you. Many work with larger companies and don't offer exclusivity. Who does the work: Them |
| Pipley Engine | $1,100 to $2,200 per month | Pipley's system as software: markets, verified lists, buying signals, campaigns and a deliverability check. No setup fee. Who does the work: You, with the system |
| Pipley done for you | $1,200 per month (60-day pilot), then $1,500 | List, emails, sending domains, follow-up and booking. Exclusive by category and territory. Who does the work: Pipley |
Count who will actually do the work. Software is cheapest on paper, but someone has to build lists, write emails, watch deliverability and follow up every day. A salesperson can do that, at $3,500 to $5,000 or more a month before payroll and ramp. A done-for-you team costs less than a hire and starts in about two weeks.
Cold email sent from a company's main domain, with links or images in the first message, often lands in spam. Fixing it means separate sending domains, warmed-up inboxes and a test before launch. Pipley includes all of it and checks every campaign before it sends.
Done for you: a 60-day pilot at $1,200 per month with no setup fee, then $1,500 per month, or the full program at $1,500 per month with a $1,000 setup. Exclusive by category and territory. The self-serve Pipley Engine: $1,100, $1,650 or $2,200 per month by team size, no setup fee. No long-term contract.
Typical costs are market ranges, not quotes. Agency and software prices vary by provider and plan.
Last updated November 2026. Prices in US dollars.